Felix Oliha
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Jesse Itzler

Jesse Itzler is a man of many incredible talents and success. He is know for pushing past self imposed limits as an endurance athlete, building the coconut water brand Zico, writing a New York Times best-selling book Living with a Seal, and if that was not enough, he is an Emmy award winning rapper. These are just a few of the endless highlights on Jesse’s resume.

Jesse Itzler:
Too Much to Sum Up.

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Jesse Itzler is a man of many incredible talents and success. He is known for pushing past self imposed limits as an endurance athlete, building the coconut water brand Zico, writing a New York Times best-selling book Living with a Seal, and if that was not enough, he is an Emmy award winning rapper. These are just a few of the endless highlights on Jesse’s resume.

 
 
 
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Working closely with Jesse and his team, we were able to build a simple and evocative visual system. Our focus resonated around his desire to not only push himself, but to push all those in his sphere on an upward trajectory.

 
 
 

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Completed with Brand Apart, © 2018.

Brand Strategy – Hillary Bleckley & Colleen Hiegel
Visual Identity – Felix Oliha
Photo Credit – @29029_everesting

jesseitzler.com