Felix Oliha
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Augusta University Athletics

A Case Study

Augusta University Athletics

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As part of a large rebrand for Augusta University, I was tasked with re-imagining the institution's mascot, athletic word mark, and building a custom typeface for use on official AU athletic materials.

 
 
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Before you is the custom display face ROAR created for Augusta University athletics and spirit. It was all about refined aggression and legibility when making this beast.

 
 
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 Before

Before

 After

After

 
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Augustus – The Mascot

The community in Augusta expressed their love of the original Jag head – making it very important to create a recognizable evolution of the mascot rather than something too new.

 
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Completed at Wier/Stewart, © 2015.


Design – Felix Oliha
Typeface Build – Felix Oliha
Art Direction – Alex Wier
Photography – Augusta University & Brent Cline